What You Can’t Promote on More than a few Ecommerce Platforms


Figuring out what you’ll be able to’t promote on quite a lot of eCommerce platforms is the most important for any vendor taking a look to keep away from pitfalls and capitalize on their virtual storefront. From Magento’s self-hosted flexibility to Shopify’s detailed restrictions, each and every platform carries its distinctive set of tips. This information will can help you perceive the prohibited and limited pieces throughout primary eCommerce platforms.

Platform-Explicit Restrictions: Restrictions Through Platform

Items in boxes showing what you can't sell on eCommerce platforms

Every eCommerce platform’s distinctive ecosystem and insurance policies dictate what dealers can and can’t be offering. The next is an in depth breakdown of the original restrictions imposed by way of each and every platform. Whether or not you’re a budding entrepreneur or a longtime industry, staying knowledgeable and compliant is vital in your luck within the virtual market.


Wix Bills has an in depth record of prohibited services and products because of its compliance with government, regulators, and fiscal companions. Some classes of prohibited services and products on Wix come with:

  • Grownup: More than a few grownup items and content material, together with pornographic fabrics and grownup leisure venues.
  • Monetary Companies: Positive monetary services and products like credit score restore, debt assortment, and digital currencies.
  • Healthcare: Limited clinical gadgets, prescription-only merchandise, and sure dietary supplements.
  • Highbrow Assets: Counterfeit and IP-infringing merchandise and gadgets designed to avoid copyright coverage.
  • Advertising and marketing Practices: Misleading advertising techniques and services and products fostering deception.
  • Regulated Merchandise: Positive alcohol gross sales, hashish dispensaries, and merchandise associated with drug use or manufacturing.
  • Securities and Buying and selling: More than a few high-risk securities and buying and selling services and products, together with cryptocurrency-related services and products.


Shopify Markets Professional has particular restrictions for quite a lot of varieties of items. One of the crucial prohibited and limited pieces come with:

  • Alcoholic Drinks: Restrictions on merchandise containing and utilized in brewing alcohol.
  • Animal and Puppy Provides: Positive provides are limited.
  • Paintings: Restrictions on paintings that violate copyright or trademark rules.
  • Car and Powersports: Thought to be bad items desiring pre-approval.
  • Batteries and Electronics: Restrictions on all batteries and sure digital pieces.
  • Good looks and Cosmetics: Compliance causes or hazardous fabrics result in restrictions.
  • Shopper Protection: Closely-regulated items and protection apparatus are limited.
  • Medicine and Drug Paraphernalia: More than a few restrictions on drug-related pieces and gear.
  • Explosives, Guns, and Similar Pieces: More than a few restrictions on bad pieces.
  • Flammable and Pressurized Items: Restrictions on pieces like adhesives and aerosols.
  • Ingestibles, Wellness, and Clinical Gadgets: Restrictions on quite a lot of health-related pieces.
  • Intercourse and Sensuality Merchandise: Restrictions on pieces depicting sexually particular fabrics.
  • Tobacco and Similar Merchandise: More than a few restrictions on tobacco-related merchandise

As a vendor, your diligence in adhering to those restrictions safeguards your enterprise and contributes to a devoted and safe market for all.


Magento, a self-hosted platform recognized for its intensive customization, together with managing and implementing promoting restrictions, has detailed tips in its Applicable Use Coverage to make sure the accountable use of its services and products. Whilst Magento’s documentation doesn’t record particular prohibited pieces, it makes a speciality of keeping up a lawful, safe, and respectful setting. Right here’s a breakdown of what’s explicitly prohibited in accordance with Magento’s Applicable Use Coverage:

  1. No Unlawful, Destructive, or Offensive Use or Content material: You can’t use Magento services and products for any unlawful actions like illicit pornography, fraudulent schemes, or actions destructive to others or to Magento’s operations or popularity, together with disseminating offensive content material this is defamatory, obscene, abusive, invasive of privateness, or another way objectionable.
  2. No Safety Violations: Actions that violate the protection or integrity of any machine or community are prohibited, together with unauthorized get right of entry to, interception, and falsification of foundation.
  3. No Community Abuse: You will have to no longer interact in community actions that impair or disrupt the programs you have interaction with. Prohibited movements come with denial of provider assaults, intentional interference, and running positive community services and products like open proxies or mail relays.
  4. No E-Mail or Different Message Abuse: The distribution of unsolicited e-mail or messages, alteration of mail headers, or assuming a sender’s id with out permission isn’t allowed. Compliance with the CAN-SPAM Act and an identical rules is needed.
  5. Tracking and Enforcement: Magento reserves the correct to research any violation of its insurance policies and take suitable motion, which would possibly come with doing away with content material, disabling get right of entry to, or enhancing sources that violate the coverage. They are going to file suspicious actions to legislation enforcement or regulators and cooperate in investigating and prosecuting unlawful habits.

Through adhering to Magento’s Applicable Use Coverage, dealers can make certain they care for a compliant and first rate presence at the platform. Figuring out those restrictions and running inside the felony framework is the most important to keep away from possible penalties reminiscent of account suspension, felony motion, or different consequences.


WordPress.com maintains particular tips for eCommerce services and products on its websites, together with WooCommerce shops or Bills blocks. Those tips align with the platform’s Phrases of Provider and Person Tips, emphasizing the prohibition of positive varieties of merchandise and actions to make sure the secure, felony, and accountable use of its services and products. Key issues come with:

  1. Prohibited Pieces: The sale of positive pieces is exactly forbidden, together with
    • Firearms, weaponry, and connected equipment or ammunition
    • Fireworks
    • Sexually particular subject matter and grownup services and products
    • Managed elements, together with tobacco merchandise, e-liquids, marijuana, and different cannabis-derived merchandise
    • Private
  2. Limited Gross sales with Stipulations:
    • Alcohol: Gross sales are allowed underneath restricted instances with WooCommerce, topic to express
    • CBD: Gross sales are authorised in restricted scenarios when the usage of WooCommerce and fee processing by way of Sq.
      or Viva Pockets.
  3. Tenet Interpretation: WordPress.com reserves the correct to interpret those tips at its discretion.
    The supplied record isn’t exhaustive and will trade through the years.

Figuring out and adhering to those tips is the most important for any person taking a look to function an eCommerce retailer on WordPress.com.


BigCommerce contains a vast vary of goods, together with high-risk ones, reminiscent of CBD, vape merchandise, and alcohol, supplied you conform to felony laws and feature suitable fee gateways and service provider accounts. There are some exceptions, although.

Key prohibitions come with:

  • Lawful Use Handiest: Actions will have to be felony, no longer invasive, infringing, or fraudulent.
  • Content material Restrictions: No profanity, irrelevant content material, or violation of third-party rights. Explicitly, there is not any illicit pornography.
  • Privateness: Posting non-public data or pictures with out consent is against the law.
  • Misrepresentation and Hacking: Forging transmission knowledge or unauthorized get right of entry to to programs is banned.
  • Viruses and Unsolicited mail: No advent or distribution of destructive instrument or unsolicited mass emails.
  • Nameless Proxies: Utilization of nameless proxies on BigCommerce servers isn’t allowed.

Adhering to those tips is the most important for keeping up a compliant presence on BigCommerce and making sure a safe consumer setting. Violations may end up in critical penalties, together with provider termination.


Squarespace is typically relatively lenient as an eCommerce platform, however it enforces a number of necessary restrictions essentially ruled by way of its Phrases of Provider and Applicable Use Coverage.

Particularly, in case your Squarespace website online is hooked up to fee processors like Stripe, Afterpay, Clearpay, PayPal, or Sq., or when you’re the usage of transport carriers like FedEx, UPS, and USPS, you’ll additionally want to conform to their particular insurance policies relating to prohibited companies and items.

Listed here are some key spaces Squarespace makes a speciality of in its Applicable Use Coverage:

  1. Abusing and Disrupting the Services and products: Squarespace prohibits any task that undermines the integrity of its services and products, together with bypassing security features, interfering with different customers or the community, and opposite engineering any a part of the provider.
  2. Spamming and Phishing: Customers will have to no longer use Squarespace services and products to ship unsolicited mail, unsolicited communications, or misleading messages, together with phishing or spoofing.
  3. Deceiving and Impersonating Others: Any type of deception, fraud, or impersonation is exactly prohibited on Squarespace.
  4. Stealing: The use of unauthorized fee gadgets or selling unauthorized merchandise or services and products isn’t allowed.
  5. Infringing, Misappropriating, and Violating Rights: Customers will have to no longer infringe on highbrow belongings rights or violate any person’s privateness or exposure rights.
  6. Different Flawed or Unlawful Behavior: Threats, harassment, incitement of violence, sexually particular subject matter, promotion of self-harm, and discrimination are all prohibited. Customers will have to additionally make certain they don’t violate any rules via their use of the Services and products.

Squarespace reserves the correct to do so in opposition to any account or website online that misuses the services and products, together with content material elimination and account suspension or termination.

What Would possibly Occur If You Promote Prohibited Pieces

A stamp on a piece of paper saying

In the event you’re stuck promoting a prohibited product on any eCommerce platform like Magento, Wix, WooCommerce, Shopify, or Squarespace, it’s very important to know the prospective penalties. Every platform has its enforcement measures and insurance policies, however typically, you’ll be able to be expecting the next movements:

  1. Caution or Notification: To begin with, chances are you’ll obtain a caution or notification from the platform informing you of the violation, which generally activates you to take away the prohibited merchandise and conform to the platform’s insurance policies.
  2. Suspension of List or Provider: If the prohibited merchandise isn’t got rid of or repeated violations happen, the platform would possibly droop the precise record or provider associated with the prohibited merchandise, which means the product will not be visual or to be had for patrons.
  3. Account Suspension or Termination: In additional critical instances, or if repeated violations happen, all your account could also be suspended or terminated, which will imply shedding get right of entry to to the platform, your storefront, and any related services and products. Account termination is generally a final hotel and signifies a major or repeated breach of the platform’s insurance policies.
  4. Prison Motion: Promoting prohibited pieces can every now and then have felony penalties, particularly if the pieces are unlawful or infringe on highbrow belongings rights. Platforms would possibly file such actions to legislation enforcement or different related government, which might result in felony motion in opposition to you.
  5. Monetary Penalties: You could be topic to monetary consequences, reminiscent of fines or the forfeiture of profits. Fee processors may additionally withhold price range or fee again the quantity to the affected shoppers.
  6. Recognition Injury:Being stuck promoting prohibited pieces can harm your enterprise popularity, no longer simply at the platform however throughout your buyer base, which could have long-term results in your skill to promote on-line at some point.

What Must You Do?

  • Speedy Compliance: In the event you’re notified of a contravention, take away the prohibited merchandise right away and assessment all your stock to make sure no different pieces breach the platform’s insurance policies.
  • Perceive the Insurance policies: Make yourself familiar with the platform’s insurance policies and appropriate use tips, which will save you unintentional violations at some point.
  • Prison Session: In instances the place the prohibited merchandise may have felony implications, believe consulting with a felony skilled to know your rights and duties.

It’s the most important to method eCommerce with an working out and appreciate for each and every platform’s laws and laws. Promoting prohibited pieces, deliberately or unintentionally, could have severe penalties for your enterprise, so at all times err at the aspect of warning and compliance. Please be aware that this knowledge is supplied for basic steerage solely and must no longer be construed as felony recommendation.

The place To Get eCommerce Help

Whether or not using Magento’s customization features or adhering to Squarespace’s complete Applicable Use Coverage, staying knowledgeable and compliant is your key to luck. On the other hand, navigating those waters will also be complicated and time-consuming. That’s the place Oyova is available in. As professionals in Shopify building services and products, we’re right here that will help you construct a strong, compliant, and a hit on-line presence.

In a position to lift your eCommerce revel in and make sure compliance with eCommerce platform-specific restrictions? Touch Oyova to discover our Shopify building services and products nowadays. Allow us to can help you navigate the complexities of on-line promoting so you’ll be able to expectantly develop your enterprise.