The Perfect Period for Instagram, Fb, Twitter, & LinkedIn Posts


Relating to writing textual content to your weblog and social media posts, many entrepreneurs marvel, “However what is the persona prohibit?”

A person types at a laptop and next to images of pens to represent the ideal post length for blog posts and social media platforms.

It is by no means a easy query — every so often, it is responded by way of parameters established by way of positive channels. And on different events, it is extra a query of what is ultimate.

As an example, you most likely know the nature prohibit for a tweet is 140, however do you know that the perfect size is in reality lower than that? (Grasp tight — we will provide an explanation for why.) 

Whilst we’ve got written prior to about optimizing your exact content material, we idea it might be useful to assemble the numbers of persona limits — each enforced and perfect — for various on-line channels, multi functional position.

Beneath, you’ll be able to discover a extra detailed information to persona limits and perfect persona counts for posts for your weblog, Fb, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

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The Period & Persona Rely for The whole lot at the Web

1. Weblog Posts

Supply: Medium

Fast reference:

  • Put up size: 1,400 – 2,100 phrases
  • Name: Beneath 60 characters
  • Meta Description: Beneath 155 characters

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Featured Useful resource: 6 Unfastened Weblog Put up Templates

Put up Frame

Relating to the size of weblog posts, there are a couple of other pieces to imagine. As an example:

  • Consistent with Medium, posts with a mean learn time of seven mins captured probably the most consideration. Regardless that the knowledge on that is from 2013, this quantity continues to be extensively cited. 
  • The typical studying velocity of local English-speaking adults stays often cited as 200-300 phrases consistent with minute, in line with the result of a number of research.
  • At that studying fee, the perfect submit size is 1,400 to two,100 phrases.
  • That aligns with analysis in the past performed by way of Capsicum Mediaworks, which indicated that, on moderate, the highest 10 effects for many Google searches are between 2,000 and a pair of,500 phrases.

average-content-length-top10-resultsSupply: Capsicum Mediaworks

However that is simply the submit frame — let’s take a look on the different spaces of textual content that contain a complete weblog submit.


The size of your name is determined by your targets, and the place it’ll seem.

Let’s get started with search engine marketing. Do you wish to have this submit to rank actually properly in seek? It seems, that continuously has to do with the size of every access on a seek engine effects web page (SERP).

For Google, titles of seek effects are normally contained at a size of 600 pixels — which Moz measures as having the ability to show the primary 50-60 characters of a name tag.

So, if you do not need your name to get bring to an end within the seek effects, it may well be perfect to stay it below 60 characters.

But if unsure, you’ll be able to double-check the size of your meta description and name tags with this to hand software from HigherVisibility, or you’ll be able to use Moz’s name tag preview software.

For Moz’s name tag software, kind on your headline and the software will display you the way it might seem in Google effects. 


Then, there may be optimizing your name for social sharing. On Twitter, for instance, imagine that every tweet has a prohibit of 280 characters — on the other hand, in the event you come with a picture, that does not rely towards the prohibit.

However imagine that even the common shortened URL takes up about 23 characters — that leaves you with about 257 characters left for the name and any accompanying textual content.

In our personal research at HubSpot, we discovered that headlines between 8–12 phrases in size were given probably the most Twitter stocks on moderate, whilst headlines with both 12 or 14 phrases were given probably the most Fb Likes.


Meta Description

A meta description refers back to the HTML characteristic that explains the contents of a given webpage. It is the quick description you notice on a SERP to “preview” what the web page is ready. 

14 examplesMoz notes that Google turns out to bring to an end maximum meta descriptions — also known as snippets — after more or less two strains of textual content. Then again, there may be some conjecture that, like name tags, it is in reality in line with pixel rely.

In spite of everything, it quantities to about 160 characters, although this actual outlet recommends preserving it at 155.

Once more, you’ll be able to double-check the size of your meta description and name tags with this to hand software from HigherVisibility.

hypervisibilitySymbol Supply

2. Fb

Fast reference:

  • Standing updates: 63,206-character most | Perfect size is 40 characters
  • Video: 120-minute most | Perfect size is 2 mins

Fb’s persona prohibit on standing updates is 63,206. Then again, that is a long way from ultimate, says former HubSpot Social Media Advertising Supervisor Chelsea Hunersen.

“The social gurus will throw across the quantity 40 characters,” she says. “That knowledge appears to be subsidized up by way of BuzzSumo’s rating of HubSpot’s personal Fb Web page.

However why 40, particularly?

“Preferably,” Hunersen says, “it would be best to use the replica in a standing replace to offer context for no matter you might be linking to.”

That mentioned, she notes, the replica of the standing replace itself is not as essential because the replica within the meta name or meta description that will get pulled in whilst you insert a hyperlink into your submit. That is proper — social media posts have their very own meta knowledge too.

“Incessantly, folks take a look at the picture of the object after which immediately down on the meta name and meta description for context clues,” she explains. “Numerous folks do not notice you’ll be able to trade the ones.”

Even on Fb, it is nonetheless perfect to stay your meta name to fewer than 60 characters, and to 155 for meta descriptions.

There are some assets to be had to these aware of coding that can help you mess around with social media metadata persona counts, like those templates. However except you are a developer, we advise preserving it quick and candy.


Whilst Fb lets in a most of 240 mins for many movies (except for Tales and Reels), we would not advise posting anything else that lengthy, except you might be doing a distinct, social-media-only screening of a full-length movie.

Facebook videosSymbol supply

Fb recommends preserving movies quick to about 15 seconds so audience are much more likely to observe to the top. 

3. Twitter

Fast reference:

  • Tweets: 280-character most
    • Does no longer come with photographs, movies, or polls
    • Perfect size is 240-259 characters
  • Hashtags: Not more than two
  • Movies: Most size is 2 mins and 20 seconds

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Featured Useful resource: How you can Use Twitter for Trade

Entrepreneurs in all places had fun when Twitter in the end eased up on its persona rely parameters, and such media as photographs, movies, and polls, in addition to quoted tweets, ceased counting towards its 140-character prohibit.

Nonetheless, the “Quote Tweet” function stays to be had, offering even higher character-saving measures. That occurs whilst you press the rotating arrow icon to retweet a submit, after which upload a remark within the textual content field equipped. You have nonetheless were given 280 characters all to your self to remark.


Perfect Period Total

Twitter differs from different platforms within the sense that longer tweets generally tend to accomplish higher and get probably the most engagement.

Consistent with search engine marketing skilled Kurt Gessler, tweets with 240-259 characters generally tend to get probably the most likes. 

Capture-May-13-2023-07-28-25-9006-PMSymbol supply

The similar is going for hashtags. Twitter recommends preserving your hashtags quick, simple to bear in mind, and simple to spell. The platform additionally suggests sticking to just one or two hashtags on the maximum.  


You’ll be able to submit a video on Twitter by way of uploading a video or recording it the usage of the Twitter app. In spite of everything, the utmost video size is 2 mins and 20 seconds in case you are no longer subscribed to Twitter Blue.

Twitter Blue subscribers can add movies of as much as 60 mins when posting from the site, and subscribers at the app can submit movies of as much as 10 mins.

4. LinkedIn

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Here is a to hand checklist of a few of LinkedIn’s maximum essential profile persona maximums :

    • Skilled headline: 120
    • Abstract: 2,000
    • Place name: 100
    • Place description: 2,000 (200 persona minimal)
    • Foote additionally notes that, “if you choose to additionally submit on Twitter from LinkedIn, solely the primary 140 characters will display for your Twitter submit.”

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Featured Useful resource: How you can Use LinkedIn for Trade & Advertising

Authentic Content material

With LinkedIn’s publishing platform, customers can now compose and percentage unique written content material with their networks, or publicly. In fact, that includes its personal persona counts, in line with Foote:

      • Put up headline: 100
      • Put up frame: 40,000

5. Instagram

Fast reference:

      • Bio: 150
      • Hashtags: As much as 30
      • Captions: Perfect size is below 125 characters

Since Instagram is, at first, a platform for sharing footage and movies, the main center of attention is in most cases your visible content material. Then again, it is at all times useful to offer some context, and let customers know what they are having a look at.

For the reason that, listed here are some useful persona counts for the textual content you come with along with your visible content material:

Whilst Instagram does not appear to specify a most overall collection of caption characters, it does word that, inside customers’ feeds, the caption is bring to an end after the primary 3 strains. For this reason, it is steered to restrict captions to 125 characters.

Then again, do not miss essential knowledge only for the sake of preserving all of your caption visual. As an alternative, frontload it with a very powerful main points and calls-to-action, leaving any hashtags, @mentions, or extraneous knowledge for the top.

As for Instagram Tales, there does not appear to be a ton of element on persona limits there, both. Then again, for the reason that textual content overlays the visible content material — which is the point of interest — do not difficult to understand an excessive amount of of the photograph or video with a caption.

Here is a fast instance of a brief Instagram bio from my colleague.

Instagram bio following character limit

6. Snapchat

Fast reference:

      • Persona prohibit: 80 consistent with submit

Talking of no longer obscuring visible content material — that brings us to Snapchat.

Instagram Tales was once, many consider, an effort to emulate the options of Snapchat, to create a chance for customers to percentage quickly-disappearing footage and movies.

And once more, as a result of the point of interest this is at the visible, it would be best to save you distracting audience from it with an excessive amount of textual content.

Consistent with Teenager Style, Snapchat’s persona prohibit is 80 consistent with submit, which is greater than double its earlier 31-character prohibit.

And, in case you are in search of extra steering, simply glance to this actual app’s title, and be mindful the “snap” component of it — a phrase that means brevity — and take a look at to not ramble. Here is a nice instance of the way SXSW makes use of its captions successfully:

7. YouTube


Featured Useful resource: YouTube for Trade – A 30-Day Roadmap

Right here we’ve got but some other community that is curious about visible content material, main some to incorrectly think that accompanying textual content — like titles and outlines — do not topic as a lot.

That is not solely false — as a video-hosting platform, YouTube must essentially be used to show off a emblem’s high quality movies. Then again, like some other visible content material, it wishes context. Other folks want to know what they are gazing, who it is from, and why it issues.

Sadly, YouTube does not seem to offer any explicit parameters over its persona counts — excluding to your channel description, which in line with the respectable lend a hand website online is restricted to 1,000 characters.

However rather then that, it kind of feels that the one guiding principle to be had is the alert show that allows you to know, “Your [title or description] is simply too lengthy,” in the event you’ve entered an excessive amount of textual content in both of the ones fields.

Screen Shot 2017-03-17 at 2.57.09 PM-1.png

On this case, we might advise taking the similar method as including textual content to reinforce your visuals on Instagram and Snapchat.

Like the previous, a video’s description is bring to an end after the primary line or two, so frontload a very powerful descriptors and CTAs, leaving further main points for the top.

Display Your Persona

As you got down to decide the size of your textual content, without reference to the platform, be mindful to take action with the person in thoughts.

Many of those channel-mandated persona limits are established because of this — to stay audiences from becoming bored or crushed.

Like anything in advertising and marketing, on the other hand, it is by no means an precise science, regardless of the most efficient knowledge. We inspire you to practice those pointers, however do not be afraid to experiment if they do not at all times paintings.

Take a look at other quantities of textual content inside your more than a few channels, and stay monitor of the way every submit plays.

From there, you’ll be able to make choices about which kinds of content material, in addition to its accompanying titles and outlines, are probably the most well-received out of your target audience.

Editor’s Observe: This submit was once firstly revealed in January 2016 and was once up to date in December  2019 for accuracy and comprehensiveness.

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