My Blackjack Aspect Hustle Changed into 450k YouTube Subscribers and a 7-Determine Trade


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As of late at the podcast, founding father of Blackjack Apprenticeship Colin Jones stocks his adventure from being a qualified blackjack participant to development a a success on-line emblem.

He is constructed each a well-liked website online and YouTube channel for his industry and blended, they assist him usher in 7 figures in keeping with yr.

He joins us to proportion a ton of actionable pointers in keeping with his personal revel in.

First of all, he occupied with SEO (search engine marketing) for his website online, however quickly discovered the facility of video in boosting site visitors and engagement. So he started growing fine quality movies for his touchdown pages, leading to greater site visitors and click-through charges.

Over the years, Colin discovered he’d need to means YouTube another way, transferring his focal point from score in seek effects to making content material that will interact and retain audience.

Thumbnails and the primary 30 seconds of a video seize audience’ consideration and inspire them to proceed observing. And to draw audience, Jones cut up checks thumbnails, evaluating the method to advertising a film, with the thumbnail appearing because the film poster and the primary 30 seconds because the film trailer.

However he additionally emphasizes a number of occasions – the significance of watch time and handing over worth right through all of the video.

And keeping up high quality and price right through all of the video is very important for protecting audience’ consideration.

Working out the target market and their pursuits is essential to making compelling video content material. Researching a success YouTube movies in the similar area of interest can give insights and inspiration for growing enticing content material.

And Colin stocks a host of significant pointers, a few of which might marvel you.

For example how audio high quality and lighting fixtures trump digital camera high quality.

Quick-form content material, similar to YouTube shorts and TikTok movies, may also be a treasured addition to a video technique and draw in new subscribers.

Monetizing that target market is not at all times simple although.

And Colin emphasizes the significance of getting a treasured product and growing content material that speaks to the best buyer. Video is located to be simpler in development agree with and likability in comparison to written phrase by myself.

The objective is to supply worth by way of YouTube movies and steadily lead audience to the website online (in a non-salesy manner). At the website online is the place the extra sales-focused movies can also be discovered. Even appearing how embedding movies have helped his search engine marketing with an greater time on web page and EEAT.

Colin even stocks how camera-shy folks could make use of YouTube to develop their industry, similar to the usage of voice narration with B-roll or partnering with skilled YouTubers.

Total, Colin Jones stocks a masterclass in the right way to leverage video to spice up site visitors and engagement with your small business. Via specializing in watch time, handing over worth, and working out your target market, you’ll be able to create compelling content material that grows your target market and industry.

Watch The Interview

Subjects Colin Jones Covers

  • What were given Colin in Blackjack
  • Making thousands and thousands counting playing cards
  • Beginning his blackjack web site in 2008
  • Emblem development from the beginning
  • His present numbers
  • Enforcing movies for search engine marketing
  • Growing movies for touchdown pages
  • Video CTAs vs website online CTAs
  • Growing for audiences, now not algorithms
  • Watch time
  • Cut up checking out thumbnails
  • How you can to find the appropriate subjects
  • Recycling subjects
  • Significance of b-roll
  • How you can leverage YouTube shorts
  • The usage of movies in your web site
  • How camera-shy folks can nonetheless use video
  • And a complete lot extra…

Hyperlinks & Sources

  • Card Counting Coaching – Counting Playing cards – Blackjack Apprenticeship
  • Blackjack Apprenticeship – YouTube
  • Youtube is not the Drawback, IT’S YOU. – YouTube
  • Video Creators – YouTube
  • Primalbranding: Create Trust Methods that Draw in Communities
  • How you can Generate Leads on Movies with Electronic mail Seize Paperwork – Wistia Weblog
  • International In accordance To Briggs – YouTube
  • Get search engine marketing Consulting from the Area of interest Interests Podcast Host, Jared Bauman.


Jared: ​All proper. Welcome again to the area of interest interests podcast. My identify is Jared Bauman. As of late, we’re joined through Colin Jones with Blackjack Apprenticeship.

Colin: Colin, welcome. Thank you for having me.

Jared: I am excited for as of late’s dialog. We’re speaking about your website online, however in point of fact extra from the standpoint of video and video is a subject that we dance round such a lot right here at the podcast, however we’ve not had a video centric, a video targeted interview in somewhat some time that I will have in mind.

So welcome on board. I will’t wait so that you can, to, to, , teach us right here as of late. Yeah, glad to

Colin: proportion no matter is

Jared: useful. Um, hiya, so sooner than we get into the nuts and bolts, why do not you give us some backstory on your self? I do know you’ve got a fab tale that, um, that, uh, that you’ll be able to roughly give us a bit of perception


Colin: Yeah, the backstory is I graduated from school with a math level and used to be ready tables at Crimson Robin. And a pal discussed that he used to be studying a ebook on card counting and loaned the ebook to me. And it used to be written through a PhD in arithmetic. All of it gave the impression to make sense. And I believed I may more than likely do that.

I reside within the Seattle house the place there is a tribal casinos and those little mother and dad casinos. And so me and me and this, uh, buddy were given into it. And what began out as this little facet hustle to roughly fill within the source of revenue hole, uh, inside of a couple of months, we have been making a pair hundred greenbacks an hour taking part in, taking part in blackjack professionally.

That was, uh, doing that. We ended up operating a crew that beat Casinos for roughly 3 and a part million greenbacks. There is a documentary at the Blackjack crew referred to as Holy Rollers, if individuals are , however, uh, , that used to be now not the objective. The objective used to be to not be, , operating one million greenback card counting crew.

That used to be simply roughly the place we ended up. And we have been attempting different industry fashions the entire time from. Little e trade web sites again in, in 2005, we began our first e trade and the ones failed. And we attempted different issues and someplace alongside the road, it used to be like, what? We are in point of fact just right at instructing folks card counting.

What if we make a website online about that? And that is the reason how Blackjack Apprenticeship began again in 2008. And, uh, that is been my primary, my primary gig roughly, uh, yeah, for, I imply, I began taking it critically over a decade in the past and that is the reason been what I have been doing.

Jared: Are you continue to heading into the casinos and, uh, uh, , uh, roughly rolling out with 100 greenbacks an hour, a pair hundred greenbacks, a pair million?

Colin: Uh, what? Yeah, I have were given six youngsters. I love running from house. Um, however I do to find myself, uh, round casinos right here and there. And yeah, I, I would not pass right into a on line casino if Wasn’t anticipating to generate, uh, no less than 100 greenbacks an hour for my time.

Jared: I imply, there may be additionally a very talked-about film, proper? I will’t have in mind the identify of it.

I will have to’ve regarded it up sooner than we began 21. That is the one. Yeah. I imply, uh, I’ve to mention I, I used to be a math main in school. So, um, , observing that film indubitably were given my wheels spinning and were given me excited. I by no means did anything else with it, however I felt the similar roughly like, I think like I may do that.

Um, however it is superb. What used to be the. Possibly just like the, only one in point of fact like hilarious tale that comes out of all of your card chopping days and, and, and the entire roughly stories you’ve got.

Colin: Oh, one, one tale. I do not, I do not know if I may call to mind, smartly, I imply, uh, yeah, I will’t call to mind one tale, however, uh, You understand, beating a on line casino for fifty, 000 and I am having no concept who I’m or what I am doing.

That is, that is the maximum exciting phase, however I have been, , requested to go away numerous casinos, uh, ran into celebrities like Mike Tyson or one of the, uh, Los Angeles Lakers in top limits rooms. Um. The ones, the ones are one of the a laugh, exciting issues, however then it is also like, , they are, they are the bleak portions of it getting thrown out of my resort room in the midst of the night time as it will get, , in any case discovered who I used to be and what I used to be doing.

And, and, uh, , I do not, I do not know. That is what involves thoughts. Yeah,

Jared: smartly, we will be able to transition from the exciting to what more than likely maximum would not imagine an adrenaline rush, which is development a web based emblem, however exciting another way. I assume you might want to say, um, you began the website online in 2008, like possibly simply give us some timeline on the subject of the place that used to be with what you have been if truth be told doing on the time.

Was once this one thing that you simply began to have like a touchdown web page or used to be this whilst you began in 2008 in point of fact changing into your sole focal point of the place you need to position your time and effort?

Colin: So we had pals that have been within the e trade house, a pal of ours, he had began like the #1 fan web site for Tolkien.

And this used to be like sooner than Lord of the Rings films got here out. And in order that led him into search engine marketing as a result of he w he used to be only a Tolkien fan began a website online. After which sooner than he knew it, he used to be creating a killing. Uh, , as an e trade man within the early 2000s. So he used to be a just right buddy of ours and he used to be like, Oh yeah, you might want to do this type of, um, club web site round your stuff.

And, they usually roughly confirmed us a easy trail. Smartly, uh, we need to have it in a position for 21, the film, which got here out in 2008. And we slightly did, we, we had it up there and it used to be. You understand, beautiful easy, but it surely used to be now not our primary factor. It simply used to be kind of, we are attempting those facet hustles motive we knew we did not need to be in and beating casinos, , complete time endlessly.

It used to be about 4 or 5 years later is once I made up our minds to forestall operating this blackjack crew. I I have been operating it by way of my, all of my twenties and. However I do not need to do that endlessly. So I transitioned out of that and simply mentioned, I am going to determine this website online. Um, I had a pair different e trade websites and so I used to be running on the ones too, however this used to be the person who in point of fact, , um, had a emblem at the back of it, to be truthful.

That used to be when penguin and panda got here out the opposite direction. I had a website online that I used to be making a couple of thousand greenbacks a month off of promoting bathe curtains. It used to be like, it used to be similar to overall area of interest, , after which panda and penguin pop out and the article went to creating 0 a month. While Blackjack Apprenticeship, it used to be a emblem.

It began as a emblem. Um, and in order that used to be the person who, , used to be much less of roughly a hack and not more of an search engine marketing hack and in point of fact round growing true worth for folks. So in fact that used to be the person who, uh, , used to be an actual industry.

Jared: We are in that degree presently, the place a large number of the emphasis in contemporary Google updates has been on actual companies.

E com is indubitably one thing that appears to be emerging and Google is in favorship of, so that you, , chances are you’ll’ve been forward of your time on a few other ranges

Colin: there. All trial and

Jared: error. Truthful sufficient. Truthful sufficient. You understand, um, Hi there, so let’s speak about the way you, uh, grew the website online to the place it’s and the logo, I do know now we have were given a large number of video subjects we are going to get into, possibly I at all times like to invite sooner than we get into one of the nuts and bolts, like, are you able to let us know a bit of bit about the place, , the, the logo or the website online is at as of late, whether or not it is movies and site visitors, whether or not it is income as a collective complete, whether or not it is the website online you need to do, however simply to present folks an concept of the scope that we are speaking about as we roughly continue to the remainder of the dialog.

Colin: Yeah, I, uh, I will have to in point of fact know our numbers higher, however, uh, the YouTube channel as of as of late has like 450, 000 subscribers. Um, the, the website online is in point of fact robust on site visitors. I do not even know what it’s. Um, however, uh. Yeah. Anyway, it is, I may glance it up, however, uh, just right, just right site visitors. I in point of fact labored on search engine marketing for the ones first 4 or 5 years.

Um, however have in point of fact basically occupied with video since then, so far as income, uh, , it, uh, It brings in seven figures. Um, I do not in point of fact like speaking an excessive amount of about that motive that isn’t in point of fact the objective. I did not got down to make seven figures. I got down to construct a just right industry that equipped a large number of worth, however the extra worth we upload, the extra, uh, , worth it captures as smartly.

Jared: Yeah, no, that, that is masses. I feel listening to 450, 000 subscribers, um, places your video, uh, chops in standpoint and, , the website online. As a industry, you are producing somewhat just a little. So I feel it simply offers folks the facility to roughly listen what you are announcing. And from somebody who began in 2008, who did not have a clue what they have been doing with all these things now to look the place it’s as of late, like there may be a large number of worth we will get out of listening to about, about your adventure.

Um, , I imply, I feel that the idea of the dialog as of late, no less than, no less than what I do know, and inform me if I am mistaken, however like. Mainly you became a video and top quality movies to as an effort to spice up search engine marketing, like, uh, particularly round your touchdown pages and also you began getting a just right comments loop.

Like when did you means your website online from that standpoint? When used to be that first began? And possibly stroll us by way of one of the main points that went into the ones first few movies.

Colin: Yeah, so like I mentioned, I in point of fact occupied with search engine marketing. We if truth be told, we had a YouTube channel from the very starting, um, and we if truth be told were given fortunate.

When, when 21, the film got here out, we were given fortunate with the, the #1 video for the right way to rely playing cards. Um, but when someone, for someone that is aware of YouTube, you’ll be able to get fortunate with a video and it is simply going to die off over the years if you do not frequently roughly keep in, um, , in YouTube’s just right graces so far as offering high quality content material incessantly.

In order that, that died off and I did not know the way to copy it. We attempted another movies, however. We did not know what we would accomplished proper there and we indubitably were not, were not repeating it. So I occupied with search engine marketing. It felt like what I may wrap my head round and regulate simply growing, , possibly we would have liked to rank for the right way to rely playing cards on Google and I’d simply roughly skyscraper methodology, simply say, Hi there, how am I going to construct the easiest web page on the web round this?

And would do this after which sit down again and, , stay doing that with web page after web page, but it surely reached some degree the place I used to be studying about how web sites that have been including video to their touchdown pages have been getting higher ratings in Google. So I made up our minds, smartly, let me check out some video, now not for YouTube, however in point of fact simply to check out to get extra site visitors to our most sensible touchdown pages.

And I attempted it with two pages, our the right way to rely playing cards web page and our blackjack technique charts web page created those two movies. And I used to be fortunate that I had a pal that used to be a former videographer became. Seven determine card counter. And he mentioned, Hi there, I will, I will mean you can, , lighting fixtures video. However to be truthful, you are not looking for a videographer to do that.

You simply wish to know the way to, the right way to craft a top quality video. Identical to you’ll be able to craft a top quality web page for search engine marketing. You craft a top quality video. That is going to be compelling from begin to end and phone somebody to motion. So I did that and it simply, the site visitors to these pages went. You understand, doubled or 5 X.

Um, and the press by way of charges doubled and that ended in announcing, k, smartly, I did with those pages. Why do not I do that for the house web page for the gross sales pages? And we if truth be told modified our lead magnet from an guide to a video mini direction as a result of we are promoting our primary product used to be a club, which most of the people purchased for the video direction.

It used to be like, why use guide to get folks to shop for video? Let’s use video. So we made it. This new mini direction that used to be six movies and it took me per week to create. It wasn’t this massive, tough factor, however that I feel forexed our, our, uh, conversion charge. And so then it used to be like video, , folks have been announcing, Hi there, the web’s transferring video first.

This used to be, , six, seven years in the past. It has completely, if you happen to take a look at the statistics, it’s completely moved video first. However, uh, it used to be like, k, smartly let’s determine YouTube as some other. Uh, , piece of the funnel to get extra folks to the website online as a result of, Hi there, the video is operating for search engine marketing, however guy, if lets now not have all of our weight on simply search engine marketing for all of our site visitors, then now we have were given a more healthy industry, , now not a one legged stool, however , including extra legs to the stool is the way in which I used to be desirous about it.

What have been

Jared: the, you mentioned you switched to creating video that wasn’t seeking to rank in YouTube. Like what have been the, what have been the transfer? In order that offers somebody an concept. I am seeking to suppose in my head of the way I’d make a video, to not rank in YouTube, however to only roughly live to tell the tale its personal, by itself, um, on a, on a

Colin: webpage.

Yeah, it in point of fact has to do with what is the, what is your next step. So if somebody’s coming to a touchdown web page, that suggests they, they were given to Google that they would like a query replied. In order that video will have to solution the query rather well in some way that will get folks to understand, like, and agree with you and calls them to an overly particular motion.

So if it is the elementary technique charts web page, it is announcing, Hi there, You understand, Hi there, here is what elementary technique is. It is the optimum method to play blackjack, blah, blah, blah, blah. After which on the finish to obtain our chart, click on underneath or to sign up for our loose mini direction, click on right here, regardless of the name to motion is. YouTube is a special factor.

YouTube. Um, maximum YouTube site visitors is not seek. In order that used to be a large transfer. I had to turn not to call to mind YouTube on the subject of seek, however call to mind it on the subject of what is referred to as discoverable content material. YouTube is aware of the whole lot about everybody on YouTube. They know what content material you will like. In order a YouTube writer, you are seeking to create content material that your target market that does not even learn about you’re going to like.

And so that may be, , um, the 5 maximum repeatedly misplayed blackjack palms. Smartly, that isn’t about the right way to rely playing cards. Alternatively, I’ll, from the primary 2d to the final, I’ll supply as a lot worth as I will. That, this is each entertaining and academic. And the decision to motion isn’t the website online.

It is not to obtain one thing. It is to observe some other video. That subsequent video will likely be like, Hi there, and if you wish to discover ways to play higher, watch our video on elementary technique. Then you definitely get them to observe that video. After which on the finish of that, you are saying, Oh, elementary technique is excellent, however you are now not going to overcome the sport with that.

You wish to have to discover ways to rely playing cards. Watch our video on the right way to rely playing cards. So they are, they are to a website online. It is to get folks to that subsequent step, which is more than likely electronic mail listing, , a product, while YouTube, the decision to motion. 99 % of the time is watch some other video.

Jared: We had anyone else on prior who mentioned how for them, the important thing to unlocking succeeding in YouTube used to be to in point of fact perceive the set of rules.

And I am listening to you roughly communicate just a little about how like, Hi there, calling folks to transport away out of your video. Is not essentially the most efficient transfer as it pushes the majority of folks clear of YouTube, which isn’t what YouTube desires. And you are saying like, no, the decision to motion will have to be watch some other video. So. Um, what different like YouTube set of rules kind issues did you be told within the procedure of just about making content material that wasn’t for the set of rules?

Colin: There is a in point of fact nice video that Peter McKinnon simply put out this is about YouTube technique as a result of individuals are announcing, what, it is referred to as one thing like, is YouTube the issue or am I? And in it, the fellow that he interviews says, change the phrase set of rules with target market. So we are not seeking to beat an set of rules.

We are attempting to succeed in an target market. And whilst you in point of fact remember that you are saying, what? My best buyer is in the market. If I create content material for them, that will get them to observe as a lot of my content material as conceivable. YouTube goes to search out them. They’ll serve them my content material. And so, yeah, watch time is in point of fact vital.

It, it’s important to agree with, it’s important to agree with that now not promoting is the most efficient factor to do 90 % of the time. The most efficient factor to do is watch time as a result of. Uh, how do you inform the, the set of rules what is just right? Smartly, it is what folks watch. And so if, , if Jared comes throughout my video as a result of YouTube suggests it, he, he watches it, will get to the tip and watches my subsequent video in YouTube’s thoughts.

It’s on Jared likes my channel. He likes my content material and they are going to stay serving him my content material. Till he stops observing it. And in order that’s the place you need each and every video to be given credible quantity of worth from first to final 2d and, uh, in point of fact pitch observing some other video. After which, , the ten % of it may be like, Hi there, to be told extra, , you were given to move right here, however, however once more, that is all, that is 10 % of your content material tops.

Jared: So much’s made in regards to the first 30 seconds of the video. Is it as vital as folks make out? And whether it is, what assists in keeping folks, uh, engaged?

Colin: Yeah. I imply, the primary 30 seconds is vital, however I would say each and every 2d is, is vital. That means, um, yeah, if somebody watches the primary 30 seconds, however they drop off sooner than you recommend they watch some other video, then you are now not going to get.

You understand, that, that, uh, and, and that is the reason quite common is we are, if we are used to writing weblog posts or that roughly content material, you then summarize on the finish, YouTube, you do not summarize, you’re instructing, you are giving worth instantly as much as announcing now watch this video. Um, however yeah, in fact the primary, I call to mind it like, um, films sooner than somebody watches a film first, they could see the film poster or the thumbnail for a film on rotten tomatoes or no matter it can be, if that.

If that thumbnail isn’t compelling, no person’s going to observe the trailer. In order that’s the place YouTube thumbnails are extremely vital. We cut up take a look at thumbnails. Um, , we get a hold of two very other concepts, like utterly other concepts. One would possibly have my face on it. The opposite would possibly, , be an image of a blackjack desk with one thing that is going to motive intrigue or interest.

However that is roughly just like the film. Yeah. However then somebody generally then watches the film trailer, proper? Earlier than they pass and spend 17 dollars to look a film. Smartly, that film trailer is like the primary 30 seconds of a YouTube video. That is the place you have got your hook that somebody says, Oh yeah, , the thumbnail and name.

Made me need to watch the primary 30 seconds, however that first 30 seconds is the place I am dedicated to proceed observing this video. In order that’s the place you were given to ship the hook that claims, why is that this going to be a price? What they are going to get out of seeing it. Um, and, however you then, you do were given to stay giving worth the entire method to the very finish as a result of individuals are ADD on, on YouTube.

There may be such a lot of different thumbnails to click on on and such a lot of issues vying for his or her consideration. You have to be high quality from first to final 2d. I do not

Jared: know if that is extra of a, of a topical roadmap query, or if it is only a directly, , subjects. And brainstorming query, like the place do you, since you rattled off a few titles simply off the highest of your head a couple of mins in the past, you are like, they are going to watch this and they will pass to this and they will pass to that and, um, so that you appear to have a in point of fact just right working out of like what your target market desires.

Um, I am considering of the individual listening who does not. In reality perceive what their target market would possibly need on YouTube, who possibly such as you, they posted a few a host of movies and one in point of fact hit, however they have not been in a position to copy that, however they do not in point of fact have an avatar in thoughts with regards to their target market, , and they do not essentially, they are now not in a position to rattle off subjects that they could know.

Possibly they might do this of their weblog. Possibly they are able to do their website online or about their product. However with regards to video content material, they are able to’t

Colin: do this. Yeah, I would say two issues. One, if your Avatar on on by way of your weblog or by way of seek site visitors. You will have to know them. You will have to comprehend it. You understand, it is the identical individual.

It is simply your best buyer. However the truth is YouTube is the second one biggest seek engine. In order that identical avatar could also be on YouTube. Um, however the second one factor I would say is you’ll be able to pass to YouTube and you’ll be able to seek, um, subjects that you simply, you suppose like, Oh, smartly I wrote weblog posts about this. You’ll to find different movies.

You understand, from different careers that experience accomplished smartly. Um, so it is like if, if you have got 5 concepts and also you seek them and you’ll be able to to find, Hi there, who did, who did this smartly on YouTube? After which you have to watch their video. Smartly, why did it do? Smartly, what are they doing? Proper? Um, and. Roughly opposite engineer. Ok.

That is, , that is how I may create in the similar manner, the skyscraper methodology, take a look at the highest 10 pages and say, what are they doing? Proper. Smartly, you’ll be able to do the similar through observing the YouTube movies that experience, , over 100 thousand perspectives or, or, , no matter that. And, uh, determine what they do proper with the name and thumbnail.

Um, , folks do not know this. Mr. Beast has been an element since he used to be in like highschool, Mr. Beast, the #1 YouTuber. He is been part of a gaggle that day-to-day discusses thumbnails and YouTube movies. He is analyzed the entire YouTube movies over, , 100 million perspectives. This. It is, it is very mathematical, similar to search engine marketing, , or strategic.

I will have to say.

Jared: I love the way you slipped the phrase mathematical in there.

Colin: That is the manner I, you and I feel Jared.

Jared: I, smartly, song to my ears. Um, Hi there, so let’s, let’s observe again to, to, in your development and stuff. We roughly, uh, , took a bit of deviation there to discuss YouTube technique, however, um, , you began doing this in bulk.

When did issues, uh, sorry, what have been the effects from all this focal point? I feel you discussed that it in point of fact had an affect at the industry, now not most effective on the subject of roughly visibility, but additionally on the subject of benefit.

Colin: Yeah. So what used to be that roadmap? Like,

Jared: yeah, precisely. Like how temporarily did you develop and scale the content material?

How temporarily did that experience an affect at the, at the industry? What kind of affect did it have?

Colin: So, so the, the video at the website online labored straight away. Um, I, , I had most of these, uh, Spencer noticed me give a chat at a factor and I had the entire numbers in my communicate. Smartly, I have forgotten them. Purpose that used to be like a month in the past, six weeks in the past.

However, um, , it used to be like site visitors doubled in no time. Um, after which began including it to the remainder of the website online. All of that stuff labored. And I am like, all proper. Now let’s do it on YouTube and it did not paintings it took for a whole yr. So I put out, I made up our minds to position out a video each and every two weeks in top quality, , were given a good digital camera and lighting fixtures and all that stuff, had an editor.

edit it along with B roll and stuff like that. After a yr, the channel had grown from most effective 6, 000 subscribers to 9, 000 subscribers with, with all that effort. Smartly, on the identical time, there used to be a real scammer, like a man that did not know what he used to be speaking about making card counting movies on YouTube that had grown to 50, 000 subscribers in that very same period of time.

And it used to be in point of fact irritating, however roughly like that Peter McKinnon video, I needed to ask, like, is YouTube mistaken or am I, and I knew it used to be me. So I used to be like, what’s he doing? And it used to be like, oh, he is in point of fact compelling. Despite the fact that he is mendacity, he is very compelling. My stuff isn’t compelling. And so, um, I dove into some classes and realized from some mavens, were given some in point of fact just right comments and made up our minds to double down.

So the following yr I would mentioned, I’ll do a video each and every week. However we are going to up the standard, just like the hook, I’ll script. It is going to be a top quality hook, nice thumbnail, give worth from starting to finish, , do just the whole lot proper. And in that subsequent yr we were given to 100 thousand subscribers after which this, the scammer were given banned from YouTube.

So it, it did repay. It, it took a yr of failing after which a yr of having it proper. However getting it proper in point of fact used to be working out. Um, , what sort of content material is, is fascinating. Um, now not from a topical perspective, however from a supply perspective, uh, giving worth from first to final 2d, , here is a advice.

Shall we say it is a listicle of 5 issues that you are going to speak about, , um, the highest 5 misplayed palms in blackjack. I gave that instance previous. Smartly, I am not going to mention one, two, 3, 4, 5. I’ll say 5, 4, 3, two, one, as a result of folks need to listen, smartly, what is the primary.

Hand misplayed. So I’ll ship it in some way the place the finishing is the, the, , the climax of the video and, and for extra watch this video, , it is compelling from, there is not any filler, there is not any rambling, which I will do if you happen to simply. Question me a query. I will ramble. No, I’ll know my bullet issues and we are going to edit down anything else that turns out uninteresting.

Lower it out. And that is the reason going to be the general YouTube video is, is as a lot worth from first to final 2d.

Jared: How did you get a hold of the themes? I imply, is it, , we are used to, if you are a blogger and you are listening, you are used to key phrase analysis, proper? And you are used to. To know the various kinds of key phrases.

And , we were given the, the, the massive header key phrases, the cornerstone taste content material. We have now were given the lengthy tail key phrases which can be much less aggressive. We have now were given the other kinds. You were given the as opposed to and the listicle, such as you discussed. Um, , I have talked to folks previously about key phrase analysis because it have been for YouTube, however.

How did you pass about discovering this? And I am in particular focused on what you probably did whilst you discovered that it wasn’t running rather well. You understand, um, you had most effective 9, 000 subscribers, however you had a large number of movies that you would already finished at that time. Did you scrap the ones and simply get started over remaking it?

I am simply curious the way you unwound all that. There may be,

Colin: there is not any reason why to scrap previous movies on YouTube. Um, , simply, simply go away it there. You understand, um, there may be some. Terrible movies. I am embarrassed to have, smartly, they are nonetheless up who cares. Uh, it is about growing high quality content material transferring ahead, however , there is a little little bit of that, , if you happen to’ve constructed a website online, , that the highest.

Issues individuals are going to be focused on. Smartly, the ones are all YouTube movies, however it’s important to call to mind it on the subject of, smartly, what will be essentially the most compelling, intriguing name, thumbnail, and method to ship it, , a weblog submit, folks scroll, they see the, the, , subheadings. And they would possibly skip, they are like, k, I’ll skip previous this.

Um, that is the manner we learn video. You do not need that. It is gotta be qual, each and every 2d must be value observing. So, um, anyway, yeah, you, , your giant subjects, however I’ve a Google document the place I am simply at all times throwing in concepts in there, no matter it can be. And, uh, after which I will select, k. And, and I at all times batched movies if I used to be placing out for.

In a month, I’d define, I select 4 subjects, define 4 subjects, movie 4 subjects all in sooner or later in order that I am not, , filming each and every week, however, uh, however yeah, I simply have this listing. I would say, k, smartly, I gotta do 4 movies. What are the 4 that appear to me essentially the most fascinating? Um, there is a little little bit of considering.

With YouTube, you’ll be able to pass a bit of bit off of your key. So I I will do, we simply did a video about, um, dishonest tactics from sellers. Smartly, that isn’t a factor {that a} card counter is anxious about in 2023, however within the Sixties and seventies. You understand, it used to be one thing you needed to fear in regards to the video. It is not related to as of late’s card counter, however it’s an incredible, in point of fact inventive video, so you’ll be able to pass a bit of off subject so long as it will get folks into the funnel that can upload worth in your best buyer.

However yeah, I simply at all times have a listing that I am including to and. You understand, brainstorming and simply choosing the most efficient subjects from it. And a few of it is trial and blunder. A few of our issues, folks love the movies about backoffs, getting thrown out of casinos. Um, , and, and that

Jared: sounds intriguing to me, to be truthful with you.

Colin: So now we have accomplished somewhat a couple of round that, simply other. And there, some folks say you might want to do the similar subjects yearly, just a bit bit other attitude on it. You wouldn’t have to return up, , you’ll be able to’t say, smartly, I created this. We are if truth be told presently, we are having a look at one of the movies I filmed.

5, six years in the past that did not do smartly and announcing, Hi there, how may we do those? Smartly, now, so, uh, I have heard of tutorial YouTube channels that do the very same subjects each and every unmarried yr. They do not say, Hi there, I did this a yr in the past. It is only a new likelihood to create a in point of fact superior video. That is gonna, , serve their target market.

I need to

Jared: ask you about the real filming of the movies and once more, um, I’m hoping this might be useful for a large number of folks listening as a result of you’ve got a, uh, a YouTube channel that in point of fact, it kind of feels to me being an outdoor standpoint, you’ll need to be possibly filming in a on line casino so much, or no less than putting in place a degree of a few varieties.

It kind of feels love it’s. Reasonably location particular. And once more, I am desirous about a large number of people who find themselves like, I run a finance weblog, like the place, what do I, I run a shuttle weblog, however I am at house once I do, like, I am seeking to consider those folks and seeking to get for your head about how vital the setup, the make-up, the positioning, the filming, the real, the whole lot excluding for what you are saying, um, within the video is.

Colin: Yeah. Make-up is not part of my procedure. Um, yeah, there may be, there is a in point of fact, if folks need to perceive YouTube, it used to be Tim Schmoyer from Video Creators that taught me this, however there is a ebook referred to as Primal Branding, and it will get into the in point of fact robust manufacturers, the Nikes. The Patagonia is the Coca Cola’s.

They are now not in point of fact simply promoting tennis sneakers or jackets or cushy beverages. They are individuals are interested in the logo on account of, of a few kind of values and ideology round it. Or even your set, , the way you movie is part of that primal branding. For me, I’d say 90 % of my movies are at this blackjack desk with the similar backdrop and the similar lighting fixtures, and folks come to roughly be expecting and.

You understand, no, like, and agree with or, or, , it is like, um, it is the identical with Joe Rogan’s set, , folks come to be expecting it and, and to really feel relaxed there. Um, so, , you do not, you do not wish to exchange. I if truth be told more than likely would not exchange my location always, except, , except you’re Mr.

Beast or, or Mark Rober or one thing like one thing like that. However, um, yeah, I B roll is in point of fact large. In reality large. It is referred to as a visible interrupt. It generally is a decrease 3rd graphic, , so if you are doing a listicle, it may well be like quantity 5. It may well be including textual content. It is simply the appropriate time within the video to emphasise what you are announcing, or it may well be B roll.

So a couple of issues now we have accomplished. There may be all kinds of, um, , like I inventory photograph kind web sites that experience video, video B roll, um, Um, and you’ll be able to join it. It is advisable obtain any B roll video you suppose you possibly can ever use on your channel, after which you might want to cancel after a month and do this for 5 other B roll web sites.

It is advisable rent a videographer. Videographers don’t seem to be that dear, , possibly 40, 50 dollars an hour and say, what, I’ll put in combination this B roll listing. We did this the place it is dealing. You understand, palms of blackjack or we simply got here up with a listing of anything else lets ever need. Employed a man for an afternoon and it price, , 300 dollars or no matter.

And we were given slo mo. You understand, 4 Ok B roll of anything else we idea we might ever need. After which now we have were given that at our disposal for any video we do. Um, so there, there are methods that if it is a shuttle vlog, I would to find somebody in that location or a shuttle YouTube channel, to find somebody within the Bahamas or Costa Rica that may be a videographer and say, Hi there, how a lot would it not price to get, , an afternoon’s value of video shot?

It may well be. You understand, drone. After which, , I imply, a videographer is aware of, is aware of how to do that. I am positive it’s important to pay a bit of bit of cash, however you will have one thing that the majority people do not, wouldn’t have. And all the ones visible interrupts, all the ones issues are holding folks intrigued and, and playing the video.

Jared: So you are announcing is this podcast interview, that is going to move on YouTube, just about breaks each and every some of the vital aspects for YouTube.

Colin: Podcasts are other, , um, the thumbnail must. Make folks know what they are coming into. And, and if the thumbnail says, Hi there, oh, yeah, that is going to be a protracted kind interview, then folks know what what to anticipate for it.

And, uh, , yeah, Joe Rogan, he does not have most of these visible interrupts. But when it is if it is one thing, . It is a other, I assume, roughly completely. And

Jared: I used to be being tongue in cheek through announcing that. I imply, Spencer and I comic story always that anytime anyone watches a podcast interview for an hour on YouTube, it is the sort of, uh, it kind of feels to be anti YouTube platform on the subject of what plays very best on YouTube.

Colin: It does. However, um, , if. If it is an hour lengthy interview and individuals are observing half-hour, that is 30 minute watch time. Yeah, it is a lot. YouTube likes that. Yeah, that is a just right level. It might be higher in the event that they watched all of the video, however you are getting half-hour of watch time. And what? We are about 30

Jared: mins in presently.

So you were given to mention one thing in point of fact robust to stay folks round to the tip right here.

Colin: In reality, uh, I imply, I, I used to be simply going to mention you, you completely threw

Jared: me off. I am sorry. I could not assist it. I used to be simply having a look on the clock and it mentioned half-hour. So, yeah. Um, smartly, just right. I, I, I can use that as a transition as a result of that is my subsequent query.

Um, you, you, you’ve got in our notes, you mentioned it a few occasions, possibly simply from a top degree, what are issues? That pass right into a YouTube video being top quality and I am, I am the usage of air quotes on goal for the ones of you listening at the podcast, as a result of I imply that, , you listen that and you are like, cool, however creating a top quality video is so subjective.

Like, what are the belongings you if truth be told have noticed time and time once more, development out to creating your video upper high quality in, in each your readers, your, your watchers, your audience and YouTube, um, uh, around the board.

Colin: Smartly, similarly that as an search engine marketing, you are obsessive about analytics. As a video writer, you are obsessed together with your target market retention graph.

The target market retention graph is our Google analytics of YouTube. You’ll see the place folks drop off. I had an editor that I used for quite a lot of years that she used to be skilled through YouTube. She’d pass to YouTube’s headquarters to be told from them. And she or he would inform me, forestall the usage of the phrase. So I’d get started. Each bullet level with, so if you wish to, she mentioned, each and every time you have been used the phrase, so your target market retention graph drops.

Wow. My, my level is, as you take a look at the target market retention graph, you’re going to be told what am I doing mistaken right here? Or what am I doing? Proper? Every other factor is take a look at different movies, transform a scholar of YouTube movies. How are movies that you simply experience? All of them proportion those primal branding components. In the event you, if you happen to learn that ebook or, or simply learn the CliffsNotes model, have chat TPT, let you know a abstract of primal branding.

You’ll be able to see each and every a success YouTube channel understands these things both intuitively or they have got studied it. It is advisable additionally say, yeah, what thumbnail, why did, what thumbnails draw in me and why then put your personal thumbnail. There is a carrier we use. I do not have in mind what it’s, but it surely principally is a web page of thumbnails, similar to you are scrolling by way of YouTube and you place yours in the midst of it.

And you are saying, does it draw in my consideration? Purpose you, as you are running at the thumbnail, you can be like, that is nice. Then you definitely put it on a web page of thumbnails and you are like, mine could be very uninteresting. Why would I ever watch that one? Um, so analyze the thumbnails, analyze the hook, um, and steer clear of anything else this is going to drop off retention.

Additionally audio high quality is extra vital than video high quality. Proper. So sooner than I’d get a dear digital camera, I’d get just right audio. You understand what? The audio I used for years used to be like a 12 lapel mic on Amazon, but it surely nonetheless used to be just right high quality. Um, , lighting fixtures is extra vital than the video digital camera. Um, simply transform a scholar of it.

Identical to with search engine marketing, you transform a scholar of what sort of content material draws an target market.

Jared: Let’s communicate a bit of about brief kind content material. Um, uh, and likewise, uh, any of the opposite issues which can be taking place in YouTube these days and in point of fact in video content material normally, so I may rattle off a host for you, you snatch any of those, if you need, inform me about how you are enticing with them and possibly anything else that we will be able to be told from, um, brief kind video can imply a large number of issues, proper?

However possibly if it is vertical video, YouTube shorts, Instagram, Tik TOK, um, , you began off with doing. YouTube movies in keeping with se. And the way have, how has your technique modified in any respect? In terms of one of the brief kind stuff,

Colin: this has been one thing we simply roughly stumbled into this yr. And to be truthful, the jury continues to be out at the worth of it.

However what we began doing it used to be if truth be told, um, , a YouTube advisor, she, she stored announcing check out shorts. And I mentioned, smartly, why? And she or he’s like, smartly, simply check out them. So what we began doing is taking, um, sections of our movies that already existed. And modifying them to be vertical layout, placing the textual content of what I am announcing on masking it at the video and arising with a just right name and publishing it.

The sweetness is, , if now we have were given a pair hundred movies at this level, smartly, then we more than likely have, , 4 or 500 just right shorts of content material if, if the content material’s just right. So we began publishing the ones and, and we are getting extra subscribers to our channels from those shorts now. Then from our lengthy kind movies, it is, it is been very fascinating.

Uh, it is, it is little or no effort. I wouldn’t have to get a hold of a brand new concept. My now we have attempted the usage of AI to do the fast, like snatch shorts and the ones do not paintings. So it is if truth be told my editor. Observing a video and grabbing the couple of sections that appear just right. Bobbing up with a in point of fact just right name for it after which publishing it.

We put two out per week. It is like Tuesdays and Fridays. We put out a brief and it is in point of fact using, , the vital factor is not perspectives who cares, however it is using subscribers. Now for me, the true query is, is it high quality subscribers? Is it subscribers which can be my best buyer? Which are going to transform, , uh, through our club.

And that is the reason the place I mentioned that the jury continues to be out, however then quantity of subscribers is using for its effort. It’s in point of fact, uh, roughly thoughts blowing. Smartly,

Jared: absolute best segue. So I do need to spend the final little bit of time speaking about how this drives income, as a result of. Um, and virtually just like the catch 22 of all this, I assume I will use to set the degree for the final part for the final a part of our dialog.

Like catch 22 is strictly what you mentioned. The extra that you simply prevail on YouTube appears to be without delay associated with how smartly you stay folks on YouTube, proper? Like. Your video luck and your ongoing channel luck has to do with holding folks engaged and bouncing from video to video, however but to make cash on YouTube, everybody says you were given to get them off of YouTube since the most effective method to make in point of fact make cash on YouTube is with their commercials they usually pay beautiful unhealthy, beautiful poorly.

And I am guessing you are now not right here to inform me that you are making all of your cash on YouTube commercials. So how can we. How can we navigate movies contributing to our base line and contributing to the income of our website online and our emblem and our corporate, but additionally nonetheless becoming inside of the way in which that we prevail on YouTube?

Colin: Yeah, I imply, in point of fact two issues. One is having a product this is treasured. If the product off off YouTube, the product in your website online is a price that if it fills. Uh, a necessity that your buyer has, , that is, that is an important factor, however the, the second one phase is in point of fact. After I create a video, I am considering of my best buyer.

I am considering of the folk that experience come by way of our coaching that experience made six, seven figures from card counting. Who’s that individual sooner than they learn about our industry and the way do I create content material that is talking to them? And, uh, in point of fact the objective of YouTube is know, like, and agree with. Get them to understand who you’re.

The issue is sooner than we had a YouTube target market, no person on YouTube knew. Blackjack Apprenticeship. However your next step is to get them to love you. And what I have discovered is that video Like and agree with you. Um, video is some distance more straightforward to get somebody to love and agree with you than written phrase by myself. A podcast, , they get to spend that point with you the place like, Oh yeah, I love this man.

I agree with this man. I’d acquire from this man. Um, that is so much more straightforward in video than it’s with, with written phrase. And so the objective is to create in point of fact just right content material that is offering worth on YouTube. And, , I say, I give the hook. After which we were given our little intro slide and I say, Hi there, I am calling from blackjack apprenticeship.

I have been a card counter for over 15 years or no matter. I have, , I have, I have remodeled 600, 000 counting playing cards. I ran blackjack groups that beat casinos for kind of 4 million. And now I educate others by way of blackjack apprenticeship. That is it. However folks know there may be this factor. I am not announcing pass to Blackjack Apprenticeship.

I am simply in 10 seconds announcing who I’m, why they will have to agree with me, and I am getting into giving worth. And I agree with that over the lengthy haul that can get folks over to the website online. There are occasions the place in a video the most efficient factor, the most efficient instance of what I am speaking about may well be In our club, the place if I am announcing, Hi there, you want to know the way a lot to wager.

Smartly, we now have this having a bet, , this is our having a bet tool. You understand, I am not promoting it. I am simply permitting them to know, or you want to coach until you are absolute best. So that may be coaching tool. And it is a B roll of our coaching tool. There are the ones little issues. If it is growing an including worth, I have principally by no means promote, however folks know, they know that.

You understand, I will’t say by no means, I’d say 1 % of the time I say, and if you wish to take this in point of fact critically, we now have a club that teaches you nuts to, , soup to nuts, the right way to transform a successful card counter, watch this video, , no matter. Um, however promoting is, could be very, very secondary trusting that if I supply worth and folks know that I’ve a treasured product, they will make their far more than there.

Jared: Yeah, we speak about so much, proper? You listen discussed so much like product marketplace are compatible, , and it virtually turns out like. Uh, movies for you’re so carefully aligned to what you are promoting on the finish of the day that possibly I’d even pass a bit of additional than what you mentioned and say you do not wish to promote since the are compatible is so obvious that if, if, if somebody’s in a position to make a purchase order and they are observing that video, they are so carefully aligned that you do not even in point of fact wish to promote.

A refined point out is all it wishes for somebody who is in a position to roughly pull the cause.

Colin: Yeah. And there generally is a refined point out if you happen to do have an guide or. Some kind of lead magnet, , however I nonetheless would have the decision to motion. You understand, you might want to say we now have a lead magnet within the description, however whilst you get to the tip of the video, 90 % of time, you need to be calling them to observe some other video and simply agree with that obtaining a bigger succeed in extra time with that individual will likely be extra treasured than sending them to the website online as, as tricky as it’s not to attempt to ship them without delay

Jared: to the website online.

No, I feel you roughly despatched round some degree that I have been fumbling with my thoughts for the final hour, proper? As now we have accomplished this interview, love it simply feels an increasing number of that the most efficient gross sales tactic is nearly the anti gross sales tactic and the most efficient technique you’ll be able to have is holding them engaged together with your movies on YouTube, holding them observing, optimistically subscribing, optimistically coming again, optimistically proceeding to interact.

And all through that procedure, trusting you extra so in order that when they are in a position to make that acquire, as an alternative of you roughly giving them an be offering, it is extra about them than taking your next step ahead.

Colin: Yeah. Yeah. I imply, you might want to step again and say, what’s my industry fashion and the way does YouTube are compatible into it? Um, once more, video, possibly it is, possibly it isn’t basically for YouTube.

Possibly YouTube is learn how to construct agree with on the subject of E E A T. You understand, you’ve got a YouTube presence and it, it proves you are a actual authority on this. You are now not, , simply somebody taking part in the search engine marketing sport, however determine the way it suits into your fashion and , roughly the right way to get folks to understand that subsequent factor with out sending them clear of YouTube as a result of it is, how do you get momentum on YouTube if you are repeatedly sending folks clear of

Jared: YouTube?

And I were given to let you know, Colin, you are a podcast hosters dream right here. You simply teed me up once more. My subsequent query used to be going to. B to roughly convey it complete circle and return to the website online and speak about how you are the usage of those movies in your website online. You simply roughly teased me there. Um, you’ve got this very a success YouTube channel as of late.

How are you the usage of those movies? Are you embedding them for your content material? Are you placing them on product pages? Are you simply so curious? Like, how are you the usage of all this again now in your website online? That is additionally rising very effectively. Yeah,

Colin: we wouldn’t have all of our YouTube movies at the website online. I it is more than likely time to have a look and say, is there some content material we will have to create at the website online round a few of these?

Movies, but when there’s a just right are compatible, if there is a touchdown web page or a, , a weblog submit the place a video can be a herbal are compatible, then in fact I need to upload it there as a result of it is going to upload extra worth to the client, , um, it is one thing like one thing like 90 % of folks say they would like extra video.

From manufacturers on on-line. So yeah, if I’ve a video that may assist solution a query in addition to written phrase, I will have to completely put it there. However then I’ll consider, smartly, what is, what is the name to motion. Possibly I movie a separate, a special name to motion than the YouTube video. That is getting them to take a subsequent step at the website online.

No longer watch some other YouTube video, proper? So I’ll suppose by way of, smartly, how does this are compatible within the funnel at the website online? And the movies, the gross sales web page movies on our website online, the ones don’t seem to be for YouTube. The ones are, hiya, somebody’s gotten to the website online. They are within the product. Hi there, how do I, , allow them to know the price they are going to get in the event that they join our paid product or no matter it can be?


Jared: I feel that is an enchanting difference you are making as a result of most of the people, once they listen video, they are considering, I’ll embed my YouTube movies, which might be designed to stay folks on YouTube onto my website online. You are growing both the similar video with other hooks and other name to movements, or you are growing totally other movies after which you are placing the ones movies as standalone at the website online.

Is that proper?

Colin: Yeah, precisely. Uh, little or no gross sales movies on YouTube, however we now have gross sales movies at the website online that we filmed one by one and, and yeah, it is, it is really easy to have a special name to motion. Yeah. Um, or we will use Wistia that has a pop up on the finish of the video to present their identify and electronic mail to get our, , lead magnet.

Um, so simply desirous about it. You simply were given to consider the funnel and

Jared: the way it suits. Yeah. Um, you had commented I feel all through that presentation that Spencer noticed a month or two in the past that your website online site visitors grew somewhat just a little. Whilst you in point of fact went all in on video, um, like simply, simply to, to unpack that just a little extra, like what we kind of touched at the starting, through the way in which, I spotted that, however to, to, to circle again on now that individuals have the whole scope and breadth of what you are doing on YouTube and the way you are growing movies.

Like, what do you suppose have been the compelling issues about why your website online site visitors grew such a lot from video?

Colin: Yeah, I feel time on time on web page is, is vital. Uh, I additionally suppose that Google goes to prioritize. Pages that do have video on it, particularly YouTube, , uh, however I feel it is the time on time on web page, , and, and the press by way of charges it, that video folks stayed at the web page so much, so much longer, and we are much more likely to click on by way of to a subsequent factor.

And the ones are all sure. Indicators, uh, to Google. After which, , in a EAT global, , it is, it is a sure sign to Google that you’re a professional, you have got authority, uh, you are faithful. Um, it is, it is more difficult to be what Google does not need when you are going during the effort of filming movies round your content material, like movies that get just right watch time, now not simply.

Video is not the objective of movies that serve your

Jared: target market’s objective. Yeah. Checking the field that you’ve got an embedded video and transferring alongside. Is not the objective. The objective is to create a video that sure, assessments the field, however if truth be told engages them in your timeline web page and the entire different metrics which can be related to that pass up precisely.

Um, uh, guy, Colin, this has been nice. Uh, Such a lot for coming. And I do know I’m, uh, I am impressed to double down on video after chatting with you, which is a kind of issues the place I feel all people comprehend it. And I assume I will end through asking this query. Numerous folks listening, now not everybody, however I do know there is a phase of the target market taking note of going like, guy, I’d fight such a lot on video.

I’d in point of fact fight to position my face in entrance of in entrance of a digital camera. And document and all that. Like, do you’ve got any pointers or simply ideas for them? Um, uh, as a result of I hope that, , some folks taking note of possibly up to now had dominated out doing video content material on account of the ones kinds of elements, possibly would be capable to recover from the

Colin: hurdle and get started.

Yeah. There used to be a slide in that speak the place I mentioned, it does not need to be you doing, doing the entire content material. Um, I am not keen on. AI script, studying a script for, on your video, as a result of I don’t believe you will construct no like, and agree with that manner, however , there, there is a YouTube channel that I in point of fact like the place it is the man for the primary 15 seconds.

And possibly the final 15 seconds the place he is putting in place, , the hook after which the decision to motion, the remaining is all voice narration with superior B roll. It is product evaluations. And it is like, , the hero of the video is the product, now not him. And so it is little or no of him. That is one method to do it.

Every other is that if you’ll be able to, there are YouTube content material creators in the market that wouldn’t have a industry, they are growing movies and possibly they have got were given 5, 000 subscribers or 10, 000 subscribers, or possibly they’ve. 50, 000 subscribers, they are now not getting cash off of it, however they have got confirmed they are able to create content material.

It is advisable spouse with them and say, Hi there, I would like you to be the face of this channel. Obviously, you know the way to make YouTube movies. And I have noticed manufacturers doing this the place they do not know the right way to get, the right way to create just right YouTube movies, so they’ll rent and they will even let the individual advertise their non-public YouTube channel.

Um, they are hiring them, possibly paying them 500 dollars to create this superior video, however they know as a result of they’ve a industry this is using folks to. The YouTube advert income, it is, it is in point of fact, it is not anything to me. It covers the price of making the movies. It is the industry that makes the entire cash off of it.

So you might want to spouse with somebody else. You possibly have a industry spouse. That is extra of an extrovert and they are keen to be the face of the channel. Otherwise you suck it up. Like I do. I am an introvert. I do not like being on digital camera, however I do like growing six and 7 determine card counters. So I can get at the back of that digital camera as soon as a month to, to movie a video.

You understand, I am going to make a screw up such a lot of occasions, however my editor will make it glance just right. And I do know that then we are proceeding our venture of, , development the industry and growing folks kicking casinos. However I,

Jared: uh, an instance I at all times give as a channel, I love to practice so much. Um, and it is, um, the sector, in line with Briggs, um, I do not know what he is as much as, however I do not, I do not know.

He is more than likely proven his face sooner or later, however I’ve watched more than likely no less than 100 movies and not noticed his face and his movies are killing it. They usually get plenty of watch time and stuff. And he is an excellent. Or a excursion and stuff, however , like in your level, like there may be such a lot of other ways to do that.

Proper? So, um, smartly, just right,

Colin: I will say, I will say this. Cross forward. Yeah, I now do a video a month. Um, I did a video per week for a yr to get momentum. After which I sponsored off and did a video each and every 2 weeks for a yr. And my query is, may I stay the similar charge of subscribers with much less content material? After which after a yr of that and announcing, Hi there, we are doing simply as smartly with a video each and every two weeks.

I mentioned, can I do a video a month? So there’s the entire YouTube burnout factor. However if you happen to get roughly that flywheel, similar to with search engine marketing, , you get that flywheel going of high quality content material. It is simply holding sufficient. To let YouTube know, Hi there, you are nonetheless enticing folks. You are nonetheless attracting an target market.

After which they will serve movies which can be 5, 10 years previous. If it is top quality content material,

Jared: it is nice. Yeah. It is, it is, it has got such a lot that mimics search engine marketing, , on the subject of, uh, , uh, Movies that can final will proceed to force site visitors will proceed to reside in evergreen layout. So, uh, it indubitably has such a lot of similarities You simply were given to nail the the manufacturing facet It is as an alternative of hiding at the back of a pc and I say hiding tongue in cheek However as an alternative of being at the back of a pc you were given to get out in entrance of a digital camera now So a bit of other there, however anyhow Colin, how can folks practice together with what you are doing?

Colin: Uh, I do not know why somebody would need to practice alongside It is advisable subscribe to our YouTube channel if you wish to see how we are pulling it off. It is blackjack apprenticeship I feel it is youtube. com slash BJA movies. Um, rather than that, , except you are focused on card counting, there may be more than likely no reason why to practice alongside, however optimistically this is helping folks call to mind how they might use video to construct their, their area of interest website online.

Jared: Smartly, cautious calling. You’ll have a pair different math nerds like me in the market that can will come practice alongside only for the maths facet of it. So,

Colin: Hi there,

Jared: thank you such a lot. We will get the ones, uh, within the display notes for you, for you, however, um, Colin, thank you such a lot. I realized a ton about video. I respect you being on board as of late.

Congrats in your luck. Respect you approaching and sharing.

Colin: Yeah. Thank you for having me. It is a large number of a laugh. All proper. Communicate quickly.

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