How Olly Gaspar’s Journey Shuttle Weblog Earns As much as $15k/Month From search engine marketing



Olly Gaspar and his spouse Haylea have all the time been exploring new puts, and so they made up our minds that nomadic lifestyles used to be for them.

After a couple of unsuccessful on-line companies, he after all discovered a technique to fund their shoestring journey trip way of life.

He introduced his weblog, We Search Shuttle

, in 2018 as a spot to proportion his images and distinctive trip stories.

He labored tirelessly to develop the web site, and so they’ve been in a position to be at the street for the ultimate 5 years, documenting their adventures as they trip the globe. Nowadays, We Search Shuttle has nearly 700 trip guides—written only by way of Olly—and is incomes $15k monthly.

Stay studying to determine:

  • How his formative years set him up for a lifetime of trip
  • Why he created his web site
  • How he first of all attempted to fund his trip
  • How he sooner or later began to fund his trip
  • The place his source of revenue comes from
  • His ideas on search engine marketing and site visitors diversification
  • His approaches to key phrase analysis and hyperlink development
  • How he creates content material
  • How he grows his e mail listing
  • His favourite assets and gear
  • His greatest problem
  • His largest accomplishment
  • His primary mistake
  • His recommendation to different marketers

Meet Olly Gaspar

I’m Olly, a trip photographer and journey trip blogger. I’ve been touring globally continuous since 2018 with my spouse Haylea and feature printed on the subject of 700 trip guides on my weblog, We Search Shuttle.

I firstly based We Search Shuttle to assist get my trip images available in the market and to chronicle our adventures world wide. 

To start with, this used to be a zeal undertaking the place I shared distinctive climbing trails, hidden waterfalls, and off-beat trip stories, however this has now grown right into a full-scale journey tourism trade, which more or less blows me away.

Born in Sweden, I traveled round so much throughout my formative years however sooner or later settled in Australia, the place I ended college and met my spouse, Haylea.

In combination we’ve totally embraced the virtual nomad way of living since 2018, touring continuous world wide whilst dwelling out of our luggage and chasing journey.

For the previous few years, we’ve been dwelling in transient lodging international,  most commonly resorts, hostels, and AirBnBs, whilst operating We Search Shuttle.

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I love to suppose that I used to be born into the nomadic, touring way of life, or a minimum of so partly. I used to be born in a small the city in rural Sweden known as Växjö, a the city almost definitely no person has ever heard of. On the age of 7, my folks immigrated with me and my sister to New South Wales, Australia on scholar visas.

Over the following few years, we moved round so much. By the point I used to be 10, I might been enrolled in 4 colleges and had now realized to talk fluent English. Taking a look again, I might say this perpetual motion at a tender age had a large have an effect on on my hobby for trip and new stories.

Why He Created His Website online

I have all the time been images, the outside, and finding new puts. My purpose for so long as I will be able to take note used to be to construct a way of life that permits me the liberty to trip indefinitely.

After graduating with a trade stage in 2016, I labored a number of non permanent jobs whilst saving each and every penny to place against lengthy backpacking journeys via Europe and Southeast Asia, a solo biking journey throughout New Zealand, and more than one journeys to Thailand for Muay Thai camps.

After knowing the rinse-and-repeat saving and trip cycle wasn’t sustainable, I explored more than a few choices to paintings whilst touring.

This incorporated launching an e-commerce retailer and a virtual piracy takedown company, however I briefly discovered my loss of hobby used to be the cause of those in the long run failing.

I then grew to become to low-paying far off jobs together with on-line English educating and search engine marketing writing for a virtual advertising and marketing company in order that I may stay the adventures going and paintings on my trip images.

The source of revenue wasn’t nice, however it used to be sufficient to fund the perpetual shoestring journey trip way of life we’d been eager for.

In 2018, I began my journey trip weblog We Search Shuttle, first of all so to proportion my images and off-beat trip stories.

However, having picked up a couple of search engine marketing abilities from my far off jobs and seeing my weblog posts about random subjects I wrote for the company rank on Google, I noticed the sunshine and started turning my trip weblog undertaking right into a trade.

I believed, if I may earn a passive source of revenue of $50 in step with day from my weblog, this may be sufficient to reinforce Haylea’s and my modest backpacking way of life. Staying in hostels and favoring loose actions like hikes and waterfalls, we didn’t want a lot to maintain our travels.

Speedy ahead to 2023 and my trade earned $15,000 in per 30 days source of revenue for the primary time.

I’m nonetheless touring full-time publishing detailed vacation spot guides, journey, lodging, and trip images assets, all primarily based off of my very own stories.

Alternatively in this day and age, my trip weblog may be a key driving force for more than a few trade alternatives and has organically secured me numerous journey trip images assignments.

This comprises collaborations with purchasers from respected images manufacturers like Lowepro and Manfrotto to native and large-scale excursion operators in addition to distinguished tourism manufacturers like Marriott Inns.

My trip weblog has additionally helped me land alternatives with regional and nationwide tourism forums, together with Seychelles Tourism and Consult with Malta, to expand journey tourism in the ones areas and construct visible trip advertising and marketing campaigns.

Moreover, in 2023, I started running carefully with an area excursion operator in Indonesia that I’d met in 2019 to run island hopping journeys between Lombok and the Komodo Islands.

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How A lot He’s Incomes

Lately, my trip weblog is immediately and not directly incomes me $15,000 monthly.

This direct source of revenue is coming passively from show promoting by means of Mediavine and affiliate marketing online networks like GetYourGuide, Viator, Stay22, and Amazon Mates, amongst others.

My trip weblog additionally not directly assets natural leads for journey images and tourism building purchasers. In 2023, those jobs totaled round $30,000 in more earnings.

Our excursion operations in Lombok also are doing in point of fact smartly, with 160 showed journeys over the primary season of operation, incomes us an extra $17,000 in earnings.

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How A lot Visitors His Website online Will get

We Search Shuttle has noticed constant site visitors expansion since its release in 2018, leveling out at round 250,000 MPV in 2023, adopted by way of a slight drop in This autumn after Google’s set of rules adjustments.

Whilst I wasn’t hit just about as onerous as different trip publishers, I did see a drop in site visitors of round 30% in October 2023.

I’m the only creator on We Search Shuttle and I write all trip guides. Those are according to my enjoy and adventures and best characteristic puts I in my view talk over with. I consider that is why I’ve hit a slight plateau in 2023 after a sea of competition’ generic AI weblog posts have flooded the SERPs.

Regardless, I’m protecting route with self assurance that vacationers are going to choose trip blogs written by way of actual individuals who have in truth traveled to the locations we write about.

Olly’s Most sensible Advertising and marketing Technique

My primary technique is search engine marketing.

I consider my luck with Google comes right down to protecting a area broadly somewhat than best going for giant seek quantity key phrases and rehashed listicles.

I post many in-depth trip guides to stories and adventures together with explicit climbing trails, herbal points of interest, waterfalls, excursions, and lodging.

Those posts are typically concentrated on medium-high site visitors long-tail key phrases and I all the time goal to proportion as a lot useful data as imaginable with distinctive insights according to my stories.

Alternatively, from time to time I post posts concentrated on key phrases with none current seek quantity. Those posts are generally about points of interest that aren’t widely recognized and it is one thing I don’t see many different trip bloggers doing. 

My readers appear to like those “hidden gemstones” once they sooner or later to find them connected from different posts. I believe Google unearths those posts useful and distinctive too, and from time to time they rank for phrases I wasn’t even taking into account.

Regardless, I all the time create a protracted pillar publish or two for each and every vacation spot and hyperlink between all of the person posts for that area with the assistance of Hyperlink Whisper.

That being stated, I believe I’ve put too many eggs in Google’s basket. October 2023 used to be the primary time my trip weblog has been hit by way of a Google replace and it’s made me understand the wish to diversify my business plan.

I’ve got to work with a Pinterest control crew and Haylea is now serving to me full-time to develop my mailing listing and social platforms–issues that I’ve omitted prior to now.

Key phrase Analysis

I attempt to avoid writing weblog posts according to key phrases best. I’ve made the error of best writing to rank prior to now and I lose hobby and burn out briefly.

My purpose is to give you the maximum complete trip guides that in point of fact pass in-depth right into a vacation spot and assist vacationers plan actual, original stories. To do this, I’ve to from time to time write posts that don’t do this smartly on their very own.

Alternatively, I consider that they do give a contribution to the whole authority and comprehensiveness of my comparable content material. For enormous pillar posts and to make sure I’m concentrated on the fitting seek phrases for smaller posts, I exploit KeySearch. 

In 2021, I began the use of RankIQ to assist in making certain I’m protecting all of the necessary subjects for each and every publish and to assist me to find further long-tail key phrases.

Hyperlink Development

I’ve all the time learn that hyperlink development is essential. I’ve by no means long past after any questionable hyperlink development methods, however have written two or 3 visitor posts.

Many of the one-way links to We Search Shuttle are secured organically and are most commonly connected to weblog posts about explicit trip stories, climbing trails, mountains, islands, and itineraries since they’re distinctive and now not many trip bloggers have written about them.

This has been some other transparent good thing about writing weblog posts on trip content material I need to proportion, even though there’s no seek quantity for the ones key phrases.

Interior linking is a lot more necessary to me as a result of I will be able to regulate it and I do my perfect so as to add as many hyperlinks into each and every weblog publish as I will be able to. 

I don’t have any SOPs or fastened selection of hyperlinks so as to add. I simply attempt to come with the rest and the whole thing that’s related. This turns out to paintings for me.

His Content material Advent Procedure

In this day and age, the very first thing I do once I arrive at a brand new vacation spot is to investigate well known points of interest and issues to do, and call locals and excursion operators about different hidden gemstones.

I then search them out, take pictures, and post person weblog posts about each and every hike, waterfall, island, mountain, perspective, or enchantment. I best come with my very own images in those posts.

I typically spend a minimum of a month or so in each and every location to in point of fact pass in-depth and discover. That is how Haylea and I wish to trip and it additionally is helping me develop vacation spot topical authority on my trip weblog.

I then make sure you write large in-depth trip guides to each and every area. Those generally become listicles and I don’t all the time love writing them since they’re simply brief summaries of each and every explicit position.

Alternatively, those complete trip guides assist develop my site visitors and funnel readers into the original stories and adventures that I’m sharing.

His E-mail Listing

I’ve after all began rising an e mail listing in 2023. I do know that I will have to have began this previous, however higher past due than by no means, proper? 

Lately, I’m the use of inline content material activates and a pop-up providing my loose trip images Lightroom Presets the use of Mediavine’s Develop. 

I lately have round 1500 e mail subscribers, which isn’t so much however it’s rising.

How A lot Time He Spends Woking

I spend nearly each and every waking hour running on my trade in some shape or some other.

That’s as a result of my trade is so carefully tied to my way of life. I don’t in point of fact believe climbing, images, island hopping, or adventuring “paintings,” however they’re crucial to my trade.

If we’re speaking computer time, I’d say about 30 hours a week.

Alternatively, from time to time I am going on lengthy trekking and mountain climbing expeditions in Nepal and don’t contact my computer for weeks (from time to time over a month).

At the different aspect, from time to time I spend 12-14 hours an afternoon on my computer catching up on picture enhancing and writing trip blogs.

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His Favourite Sources

As a photographer, the paintings of Jimmy Chin, Chris Burkard, and Paul Nicklen evokes me so much.

Even if social media will have to be a large a part of my trade, I don’t really feel a zeal for posting often. Alternatively, I do continuously use Instagram as inspiration and to recognize different photographers’ paintings.

For running a blog, the DNW, Shuttle Associates, and Mediavine Writer Fb teams are nice for sensible data. I from time to time learn uninteresting articles on search engine marketing Magazine and Seek Engine Land.

Spencer’s Area of interest Interests and Brandon Gaille’s the Running a blog Millionaire podcasts be offering a large number of golden nuggets as smartly.

I in point of fact experience books that problem established order ideologies, particularly referring to techniques to reside. It’s more or less cliché, however Paulo Coelho’s The Alchemist impressed me to prioritize a lifetime of hobby over running jobs to fulfill an finish.

His Pass-To Gear

Pictures is the cornerstone of my trade. My digicam and drone are key to my luck and are what gave a function to my journey trip from the beginning. I’ve all the time used Lightroom to edit my pictures and I couldn’t reside with out it.

Moreover, I couldn’t run my trade with out productiveness gear from Google like Gmail and Google Force.

I additionally use TickTick to agenda duties and stay myself responsible to focal point.

His Greatest Problem

As a trip blogger, the pandemic used to be the largest problem by way of a ways. COVID hit only a few weeks once I surrender my on-line English educating and search engine marketing writing jobs, simply once I after all began incomes $50 in step with day from We Search Shuttle.

My source of revenue dropped to 0 in a single day and I in point of fact felt adore it used to be an enormous setback. Alternatively, it grew to become out to be a blessing in hide.

We flew to Cairns for a temporary length, and whilst in lockdown I had the chance to in point of fact double down, and I printed over 100 new trip blogs from an enormous backlog of adventures from that yr. 

Many of those posts make up an enormous portion of my site visitors even as of late.

Later within the pandemic we transformed a van right into a camper and traveled round Tasmania for a number of months.

I documented the entire procedure and wrote an enormous weblog publish about it, which has now been learn over 100,000 occasions—that’s a large number of vehicles!

His Biggest Accomplishment

My largest success is that I’ve been in a position to assist and encourage hundreds of thousands of like-minded vacationers world wide to include original trip stories and uncover one thing new, all without having to lodge to changing into some other manufactured influencer to take action.

I’m additionally proud that I’ve been in a position to assist many native excursion operators in growing nations, together with Indonesia and Nepal, develop their very own journey tourism companies via publicity on my weblog and by way of offering tourism advertising and marketing alternatives.

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Moreover, my lengthy weblog publish about mountain climbing Island Height is one I’m in particular happy with and comprises a few of my favourite pictures from the Himalayas.

I continuously to find myself scrolling via it to relive the recollections from one in every of my favourite areas on earth.

What He Needs He Knew When He Began

I want I had recognized that I don’t have to be told all of the technical components of running a blog alone. I will be able to’t rely what number of hours of analysis and trial and blunder I’ve long past via making an attempt to be told CSS, web page velocity optimization, and UX. 

If I may return, I will have to have inquisitive about what I’m excellent at, trip writing and images.

It might were nice to fulfill Ralph Cope previous on, who has helped me so much in all technical components of my web site from search engine marketing to development my WordPress kid theme.

His Major Mistake

I be apologetic about now not beginning my trip weblog long ago in 2014 once I first began touring so much.

This may have helped me get an enormous head get started within the trade and a number of other extra years of trip running a blog and images observe beneath my belt.

Whilst I don’t be apologetic about going to school, I believe I’d be doing a lot better if I had dropped out of my trade stage and pursued trip running a blog previous on.

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His Recommendation to Different Marketers

Center of attention on what you might be really , now not the luck facet.

I have realized via enjoy that after a number one purpose is benefit, luck is far more difficult to succeed in. Pursue what you’re keen on, and it would possibly not really feel like paintings. Best possible of all, the result is typically a trade that you’ll be able to in point of fact be happy with.

If that one thing is trip running a blog or journey images, then release your WordPress weblog and get started sharing your images now. One of the best ways to be told is by way of doing.

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